In the printing industry, many people confuse label printing with gravure printing. Both methods are used for packaging and branding, but they serve different purposes and work differently. Some businesses need small quantities, while others require large-scale production. That’s why it’s essential to understand the difference between label printing and gravure printing before choosing the right method.
This article explains both printing types in straightforward terms so beginners can easily see which is better for their business.
What is Label Printing?
Label printing is used to create labels applied to products such as bottles, jars, boxes, or containers. You can find labels everywhere — on shampoo bottles, food packets, medicine boxes, and even water bottles.
This printing method is popular among small and medium businesses for its affordability and flexibility. You can print labels in various shapes, sizes, and colours without spending too much money.
There are different types of label printing. Digital label printing is common today because it allows for quick printing without making plates. It is perfect for small orders and fast delivery. Another method is flexographic printing, which is used for medium to large quantities. Thermal printing is mainly for barcodes and courier labels.
One major advantage of label printing is customisation. Businesses can easily change the design, add new offers, or update product information. This makes it very useful for startups and local brands.
However, label printing may not be the best option for very large production runs. If you need to print lakhs or millions of pieces, the cost can increase compared to other methods.
What is Gravure Printing?
Gravure printing, also known as rotogravure printing, is a high-quality printing process mainly used for large-scale production. Big companies that need packaging in large quantities usually use this method.
In gravure printing, designs are engraved on metal cylinders. These cylinders transfer ink onto the material and create very sharp and detailed prints. This process results in high-quality and consistent prints.
You will mostly see gravure printing in flexible packaging like chips packets, biscuit wrappers, chocolate covers, and plastic pouches. Major FMCG brands prefer this method because it provides premium quality and works well for mass production.
The biggest advantage of gravure printing is its quality. Colors appear deep and attractive, and the print remains consistent even in large quantities. Once the cylinder is made, printing becomes very fast and cost-effective in bulk.
However, gravure printing has some drawbacks. The initial setup cost is very high because the cylinders are expensive. If you change the design, you need to make a new cylinder, which increases both cost and time. That’s why it is not suitable for small businesses or low quantities.
Main Differences Between Label Printing and Gravure Printing
Now let’s look at the major differences in a simple way.
The first difference is quantity. Label printing is best for small to medium quantities, while gravure printing works well for large-scale production.
The second difference is cost. Label printing has a low starting cost, making it good for startups. Gravure printing requires a significant initial investment, but it becomes cheaper when printing in bulk.
Another difference is flexibility. Label printing allows easy design changes. You can update labels anytime without much added cost. Gravure printing is less flexible because design changes require new cylinders.
When it comes to quality, both methods deliver good results. However, gravure printing provides more premium and rich printing, especially for colorful packaging.
Speed is also a factor. Label printing is faster for short runs and urgent orders. Gravure printing requires more setup time but becomes very fast once production starts.
Which One is Better for Your Business?
The choice depends on your business size and printing needs. If you run a small business, startup, or local brand, label printing is usually the better option. It is affordable, quick, and allows customization. You can test new designs and print in small batches without a big investment.
On the other hand, if you are a large manufacturer producing products in huge quantities, gravure printing is more suitable. It provides consistent quality and becomes cost-effective for large orders.
For example, a local pickle brand or cosmetic startup will benefit more from label printing. But a big snack company printing lakhs of packets daily will likely prefer gravure printing.
Cost Comparison
Cost plays an important role in choosing a printing method. Label printing has a low setup cost, so you can start with a small budget. However, the cost per piece may be slightly higher in large quantities.
Gravure printing is the opposite. It needs a high initial investment, but the cost per piece becomes very low in bulk production. That’s why big companies prefer this method.
Before deciding, businesses should always calculate their monthly printing requirements.
Quality and Durability
Both printing methods can produce durable results, but gravure printing is known for long-lasting quality. The ink bonding is strong, so prints don’t fade easily. It works well for packaging exposed to heat, moisture, or rough handling.
Label printing can also be durable if good materials are used. Waterproof labels, laminated finishes, and strong adhesives can improve their life and quality.
Future of Both Printing Methods
Both label printing and gravure printing have a strong future in India. With the growth of packaging and branding, the demand for both methods is increasing.
Digital label printing is growing rapidly as businesses seek personalisation and small batch printing. At the same time, gravure printing remains important for large manufacturing industries.
Eco-friendly printing and sustainable packaging are becoming trends as well. Many companies are moving towards environmentally friendly inks and materials.
Conclusion
In simple terms, both printing methods are useful but for different needs. Label printing is flexible, budget-friendly, and suitable for small to medium businesses. It allows quick changes and fast delivery.
Gravure printing, on the other hand, is best for large-scale production. It offers premium quality and becomes economical in bulk quantities.
Before choosing any printing method, always consider your budget, quantity, and long-term business goals. The right printing choice can enhance your product’s appearance and improve your branding.
If you need small quantities and customization, go for label printing. But if you need mass production with high-quality packaging, gravure printing is the better choice.