WHAT IS DIGITAL MARKETING?
Digital marketing is the promotion of products, services, or brands using the internet and digital platforms such as websites, social media, search engines, email, and mobile apps.
It helps businesses reach the right audience, increase brand awareness, and boost sales through methods like social media marketing, search engine optimization (SEO), online ads, content marketing, and email marketing.
HOW DIGITAL MARKETING WORKS:
Digital marketing works by using different online platforms to attract, inform, and convert customers. Businesses promote their products or services through websites, search engines, social media, emails, and online advertisements.
First, businesses create online content or ads to catch people’s attention. Then, they share useful information to build trust and interest. Finally, they encourage customers to take action, such as making a purchase or contacting the business.
Digital marketing is cost-effective, reaches a large and targeted audience, and allows businesses to track results easily like views, clicks, and sales.
MAIN TYPES OF DIGITAL MARKETING:
Search Engine Optimization (SEO): Improves website ranking on search engines like Google.
Social Media Marketing: Promotes products on platforms like Instagram, Facebook, and YouTube.
Content Marketing: Uses blogs, videos, and posts to provide useful information to customers.
Email Marketing: Sends promotional messages or updates directly to customers’ inboxes.
Pay-Per-Click Advertising (PPC): Paid ads that appear on search engines and social media.
Affiliate Marketing: Earns commission by promoting other companies’ products.
ADVANTAGE OF DIGITAL MARKETING:
Reaches global audience 🌍
Cost-effective compared to traditional marketing
Target specific customers
Easy to track performance and results
Builds strong customer relationships
In short, digital marketing helps businesses grow online by promoting their brand effectively and efficiently.
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