PACKAGING:
Packaging is the process of wrapping or enclosing products to protect them during storage, transportation, and sale. It helps keep products safe, fresh, and undamaged, especially food and fragile items. Packaging also provides important information like brand name, price, and usage details, and makes products attractive to customers.
TYPES OF PACKAGING:
There are mainly three types of packaging:
Primary Packaging – This is the first layer that comes in direct contact with the product, such as a bottle for juice or a wrapper for chocolate.
Secondary Packaging – This covers the primary package and groups products together, like cartons or boxes used to pack multiple items.
Tertiary Packaging – This is used for bulk handling, storage, and transportation, such as pallets, crates, or large containers.
Each type of packaging helps in protection, storage, and easy transport of products.
WHY WE NEED GOOD PACKAGING:
Good packaging plays a crucial role in attracting and influencing customers because it:
Attracts Attention – Bright colors, attractive designs, and appealing shapes make the product stand out on the shelf.
Creates First Impression – High-quality and neat packaging gives a sense of trust and reliability about the product.
Communicates Information – Labels, ingredients, usage instructions, and brand messages help customers make informed choices.
Builds Brand Image – Unique and memorable packaging helps customers recognize and remember the brand.
Influences Buying Decision – Attractive and functional packaging can persuade customers to choose one product over another.
In short, good packaging not only protects the product but also convinces customers to buy it.
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